Residential & Commercial
Real Estate Company
This case study showcases how a dynamic Florida-based real estate company leveraged targeted Google Ads campaigns to break into new out-of-state markets. By honing in on potential property buyers across different states, they successfully attracted new clients and agents, expanding their reach and growing their business.
About Our Partner
A trusted residential and commercial real estate company in Florida.
Goal
The main goal of this project was to capture 10% of out-of-state regional markets for new real estate agents by generating high-quality phone calls through successful Google Ads campaigns. We aimed to achieve this objective over a six-month period.
Problem Statement
The company needed to assert itself in out-of-state regions to generate leads for new agents. Achieving a significant market share required targeted Google Ads campaigns that would capture the attention of property owners and potential clients.
Strategy:
6 Month Campaign
The target audience was carefully chosen based on location, income, age, language, and interests, focusing on cities in Florida. We targeted individuals in the top 50% income class, aged 25 to 65, in the market for a home, and English-speaking.
We utilized dynamic ads that pulled content from the client's website, directing users to specific agent landing pages.
A compelling "Find An Agent" call-to-action led users to a landing page for phone calls or form submissions. Remarketing ads were deployed to re-engage previous visitors and encourage final interactions.
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We implemented a combination of dynamic ads, search ads, and re-marketing ads. Dynamic ads leveraged the website's content, making the advertisements highly relevant and targeted.
Search ads targeted individuals who were actively searching for realtors, while re-marketing ads reminded previous visitors to return to the landing page to complete their engagement. This multi-faceted approach ensured that our ads were seen by the right people at the right time.
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Results
The Google Ads campaigns brought in many leads and high-quality calls for new agents, leading to successful client engagements. Continuous improvements kept the campaigns effective.
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Final Outcome: The best performing ad in the campaign generated 27 high-quality phone call leads with an impressive 8.62% click-through rate (CTR).
Our Google Ads strategy worked wonders for the real estate company, significantly widening their reach and generating high-quality leads across several states. By leveraging dynamic ads, targeted search campaigns, and strategic remarketing, we achieved impressive results—securing 27 valuable phone call leads and an outstanding 8.62% click-through rate (CTR).
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This approach didn’t just drive growth and boost brand visibility; it showcased how tailored digital marketing can truly align with and meet business goals. It’s all about crafting strategies that resonate, deliver real results, and make a tangible impact.